How the world’s largest piercing brand scaled faster with strategic content
SkinKandy is the world’s largest piercing retailer
With over 85 stores globally. Their brand is built on being the best in the industry, with more than 600 skilled piercers.
The problem:
They needed content designed to catch attention and create action.
Keep their brand relevant with new product visuals.
Evolve their identity to appeal to a wider audience.
Recruit the best piercers by showcasing their fun work culture.
The challenge? Their branding was shifting, and they needed a constant supply of creative content to fuel their global branding push.
Solution: High-Impact Content With a Clear Focus
Carbon Studios partnered with Skin Kandy to create content that didn’t just look great, it helped them grow.
We crafted a new content approach that kept the brand’s edgy energy while making it more approachable. This ensured consistency as they expanded into new markets.
Here’s how we helped:
Marketing & E-Commerce Growth
→ Elevated product images for online store to increase store engagement.
→ High-converting content for digital campaigns that drove more sales.
Recruitment Branding
→ A recruitment video showcasing the fun, fast-paced work culture to attract quality piercers.
In-Store Brand Consistency
→ Bold new images for signage to enhance the in-store experience.
→ Visuals that reinforced brand identity across all locations.
Results:
✅ Record breaking campaigns - From the marketing content we built, SK achieved record numbers in ad campaigns.
✅ Higher E-Commerce Conversions – Quality visuals of new product ranges led to higher conversions and increased sales
✅ Stronger Brand Identity – Consistent visuals across digital and in-store solidified Skin Kandy’s position as the industry leader.
By focusing on brand, recruitment, and sales-driven content, Carbon Studios helped them grow faster, attract top talent, and boost conversions.
Want to see how we can do the same for your brand?
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