Brand building for Australia's fastest growing natural supplement brand

Switch Nutrition is a leading Australian supplement brand, known for its clean, natural ingredients and science-backed formulations. Their mission? Helping health-conscious people fuel their bodies with trustworthy, high-quality supplements.

The problem:

In a crowded industry, standing out requires more than just great products. They needed content that would:

  • Build brand trust by highlighting their commitment to clean, natural ingredients.

  • Educate and engage their audience with valuable content, not just promotions.

  • Drive sales by showcasing products in a way that connects with their ideal customers.

The challenge? They needed a mix of product-focused branding content and engaging, educational social media content that didn’t just sell—but built long-term trust.

Solution: Eye catching content that feels natural and premium

The answer for Switch was to double down on how the brand feels in each piece of content. By planning content that appeals to the right audience and feels premium, we are connecting with the market in a way that converts.

Here’s how we helped:

Organic Instagram Visuals

→ On-trend reels that sit within the feed’s of their desired market

→ Reels that feature well known people in the health space using the products to tie the products to their status.

Paid ad content

→ To compete with the other brands we needed dynamic paid ad cntent for META that captured attention and held it.

Results:

✅ More click-through to webpage from paid ads. A large increase in traffic could be tracked from organic content.

✅ Increase in sales coming from social media (specifically Instagram)

✅ Growth in brand leverage. By building brand, we caught attention from other reputable brands in the industry leading to collabs and opportunities to further build revenue and brand.

Thanks to strategic content and a focus on brand, we helped Switch Nutrition continue their growth. Scaling to new levels and being on the radar of health focussed people across Australia.

Want to see how we can do the same for your brand? Let’s talk.

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